If you pay attention to the home furnishing market, you will find a very strange phenomenon: the market popularity of many high-priced furniture is not high, and many consumers even know nothing about these furniture brands when purchasing furniture, but they can pay for it when they buy it. At the same time, they will not hesitate - the designer's recommendation is undoubtedly an important factor in making this strange phenomenon a common phenomenon. According to the reporter's understanding, a large part of the sales of high-priced furniture brands in Nanjing relies on designers.
A designer with nearly ten years of experience in the industry revealed to reporters that many furniture "thanks" to designers are around 30% of the price, and a few with high profits can even reach 40% to 50%. "Some foreign high-end furniture is hand-made, and the price abroad is relatively high. In addition to tariffs, it is inevitable that there will be some bumps during transportation, which makes some pure imported brand furniture really expensive." However, this The designer pointed out that in order to meet a large number of domestic consumer demands, some imported brands choose to produce domestically, which will reduce the cost a lot. However, in order to make more money, dealers often conceal this and still set prices based on the standard of "pure import", which leads to inflated prices of some domestic "imported furniture". The designer pointed out that this phenomenon exists not only in the furniture market, but also in the building materials market. A well-known imported cabinet brand has opened an OEM factory in Nanjing.
Good quality is more important than whether or not to import
There are some rational consumers who choose imported furniture not just to pursue the brand, but to recognize the more advanced foreign design concepts, and some prefer foreign raw materials. The reporter learned in the interview that the quality of some domestic furniture is not lower than that of imported furniture, and it has a high cost performance, which can be the choice of high-end consumers.
With the integration and development of the global economy, the bosses or designers of many excellent domestic furniture companies have lived abroad and have a better understanding of foreign furniture culture; Excellent designers from abroad came to help out, which helped to improve the sense of design of domestic furniture brands. "In addition to importing foreign high-quality materials, introducing more advanced machinery and equipment, and improving management and after-sales service, domestic high-quality brand furniture may not necessarily be at a disadvantage when competing with imported brands." A dealer of a domestic furniture brand in Nanjing In an interview with reporters, he said that domestic furniture manufacturers have a better understanding of the living habits of Chinese people, and their furniture products are more in line with the needs of domestic families.
Industry experts remind that consumers should have a more mature concept. When buying furniture, they should not pay too much attention to "domestic" and "imported", and should comprehensively measure factors such as brand, design, material, quality, service, price, etc., and choose products that suit them. .